2012年10月10日星期三

COMU 1152 Media Conference 4

In today’s lecture, our guest speaker Peter Milne talked to us on an interesting topic – cultural jamming. He said "As a professional communicator, it is important to understand how to operate visual."
The first thing he talked on culture jamming is iconic. And the iconic pictures are created from icons. Icon is something when you see it, then you know what it for. When he explained, he used the example Mona Lisa, which was knew by everyone in the lecture. Icon means most people have seen it, and can identify it immediately; even it was changed to other forms. Here is one of the examples he used.

Besides those masterpieces, news photos and commercial advertisements can also be iconic.
This is a photo taken during the Vietnam War, the little girl was running naked and she was screaming. This historic photo make people realized what was happening in Vietnam.

Can you still recognize the Vietnam girl? For me, yes. In this photo, the images of Mickey mouse and McDonald were used, which can be strongly associated with U.S by most people. By using the visual language “culture jamming”, this photo successfully criticized the U.S government on Vietnam War. 

Peter used many pictures to make this topic easy to understand and interesting. For me, this media conference is my favorite in this semester. I also searched some culture jam pictures after this conference, below are some I like.



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